The EOS 550D redefines the boundaries of Canon's consumer DSLR range, incorporating technologies and features more commonly found in semiprofessional DSLRs into the compact, lightweight body favoured by consumers. With a newlydeveloped 18 Megapixel (MP) APS-C CMOS sensor, coupled with Canon's advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity. The EOS 550D makes Canon's powerful imaging technology more accessible to consumers. Canon's advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 6400 (expandable to 12800), while enhanced incamera noise reduction technology boosts performance in low light conditions. The system's 14bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display.
For swift and accurate focusing, the EOS 550D features a 9point AF system with one extrasensitive crosstype point at the centre for f/2.8 or faster lenses. The EOS 550D also supports highspeed, continuous shooting at 3.7 frames per second (fps). These features provide users with the opportunity to exert greater control over their images, allowing them to capture splitsecond moments with ease and accuracy.